The Organic Marketer

So Simple, It Had Me Coughing Up My Cell Number Without a Second Thought

Posted in Innovative Strategies,Mobile Marketing by Jim Tome on September 8, 2008
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An idea so elegantly simple, you will find yourself drawn into its innovative idea.

Doubtless, you’ve left the home countless times on a sunny morning, only to be faced with a torrent of rain once you get to work. asks that you enter your zip code (presumably where you are now or where you’re going) and it predicts (we guess through some sort of web services feed) whether you’ll need an umbrella today.

Once reviewer on — our favorite source for all things geek — exclaims, “Despite its questionable usefulness, this [web site] deserves an award for simplistic practicality.”