The Organic Marketer

Smarter Marketing via Gaze Tracking & Location Detection

Gaze tracking is for real. Minority Report, any one?

Gaze tracking is for real. Minority Report, anyone?

As if The Minority Report wasn’t already a frightening glimpse of the Big Brother future with its crime prediction and eye scans that deliver targeted marketing on the fly, a new patent application from Philips Electronics would monitor what consumers are looking at as they view a retail store’s display window and then provide more information about what is being looked at via video displays or other methods.

Another application I’ve seen for this is tracking gazing trends for large groups of consumers. Presumably, one could test different layouts or displays to measure effectiveness of different presentations or even what times of the day or week are likely to make passers-by stop and look.