The Organic Marketer


Customer Advocates: Something a Brit Different

Leave it to those wacky Brittish to create a web site that draws us into their, uh, peculiar way of life.

Leave it to those wacky Brittish to create a web site that draws us into their, uh, peculiar way of life.

Smart marketers should look to their best brand advocates for unique promotional opportunities — past customers who have graphic personalities, surprisingly colorful stories and experiences that trumpet the passions of your organization. Here’s one example, well told, Old Chap.

We StumbledUpon an interesting web site the other day, BeABritDifferent.com — an innovative microsite created by Britain’s national tourism agency, VisitBritain. This decidedly subtle site showcases what it’s like to live in — and travel within — Great Britain from the perspective of a handful of its very outspoken citizen advocates.

Consider the story of Jon from Wellington, who spent two years of his early life living in a caravan without running water or electricity. He’s a fan of Pink Floyd, Charles Darwin and “making cool stuff happen in Shrewsbury.” Or Liz, a married mom of three adorable kids who like to surf, watch the kids “play rounders” and wrote a recent blog post about touring the pubs of Cornwall by train. Ah, those Brits.

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