The Organic Marketer


Who’s Stealing (or Stole) Your Brand?

Came across a neat little web site this evening, namechk.com. Actually, I was invited on Facebook to become a Fan of the Facebook Page for namechk. So, being the curious type (and wondering why 55 others before me found this web site to be intriguing enough to become Fans), I checked (!) it out and was delighted to see a web site that would allow me to automatically see if my selected “name” (think: brand) was available on the ever-growing list of social networking and media web sites.

Periodic visits to namechk.com can help you to know where you might have some exposure problems with your brand names.

Periodic visits to namechk.com can help you to know where you might have some exposure problems with your brand names.

Now, when it comes to personal branding, I tend to be from the school that says if your name is simple enough to remember, why mess with a good thing and try to come up with some clever marque. Hey, it worked for Ben and Jerry.

So, a simple search of my nom préfère, “jimtome,” came up with a bewildering number of web sites where this name is still untaken. Which begs the question, what are you doing about protecting your brand online?

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