The Organic Marketer


Apple’s Location-Based Content Patent: One Step From “Minority Report?”

 

Imagine your favorite cup of coffee waiting for you as walk in the door -- location-based services allow your relative location to be detected and your phone to serve as the interface.

Imagine your favorite cup of coffee waiting for you as walk in the door -- location-based services allow your relative location to be detected and your phone to serve as the interface.

The Apple universe was abuzz in a minor way mid to late last week with news of patent that was published in December 2007, but now somehow arrived on the radar of the Apple/iPhone faithful. One of the best examples can be found at popular rumor site, MacRumors.com (see story here), complete with a mockup of an application from Starbucks that can be used to order your favorite coffee beverage without ever interacting with one of their staff!

The gist of this patent is that sometime in the future, your iPhone will be able to detect when it is within range of a special application server and that same server will be able to interact with your iPhone. In the example given, you can custom-order (and, presumably, pay for) that latte just the way you like it without going to the ordering counter. Your order is taken and processed via the special server and your order is announced for pick-up a few minutes later.

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