The Organic Marketer

Ready for mobile marketing? Here’s an interesting dilemma

Posted in Mobile Marketing by Jim Tome on March 18, 2008
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For all of you thinking you’re barely able to get your hands around web-based marketing, the news out of the Apple camp — producer of the I-have-to-have-one-now iPhone — is that they’ve recently found themselves behind the eight ball when it comes to working with people and companies who want to produce software (read: custom applications) for their new creation. With over 100,000 requests to download the instruction manual on how to play nice with the iPhone, Apple clearly underestimated other’s people’s vision for what the sleek black and silver device is capable of.

What does this mean to you, Mr. Marketer?

Well, Apple predicts an additional 10,000,000 (yes, seven zeros) phones to be sold this year, topping out at about 12 to 13 million happy little sets of fingers tapping away. Think how your business could market to consumers who basically eat and sleep with these things just a few inches away and the possibilities are endless (or, at least, mesmerizing).