The Organic Marketer


Tracking Twitter Conversations: AnOrangeAmerica.com

Posted in Innovative Strategies by Jim Tome on November 4, 2008
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Ironically, I just picked this up on a Twitter feed. Its a web site that tracks Twitter hits of terms related to Obama vs. McCain. It seems to be a continually, dynamically-generated web site that shows the number of hits for each candidate based on certain key terms the web site is analyzing.

For instance, a glance right now (and it changes every few seconds, so you may not see the same thing when you look), shows a lot of red (McCain) compared to blue (Obama) for terms like “maverick” and “recession”. Presumably, this means these terms are being used in Twitter conversations relating more to McCain than Obama.

An interesting introspection into American politics through the eyes of the Twitter membership.

Newspapers: Thoughts on Old Media During the Age of the Blogger

Posted in Commentary,Online Media by Jim Tome on November 4, 2008
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It’s been a while since I’ve written to this blog, being wrapped up in my firm’s new web-based marketing, promotions and public relations program for our clients. In fact, it was my daily scouring of Google Alerts (as blog and commenting opportunities) that lead me to recently be reading a number of online newspaper articles that got me thinking about this article’s topic.

Working at an advertising company, our clients — real estate, homebuilding and healthcare (all previously users of heavy print media) — tended to be voracious consumers of traditional media like print, billboards, radio and television. It’s only really been recently that they’ve moved quickly away from the stalwarts of advertising to the NKOTB, online media. Even then, how many newspapers try to use their offline, impression- (the new word for “reader”) based model in lieu of the much smarter, results-oriented pay-per-click method of advertising?

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Latest Banner Ad Rage: Companion Ads

Posted in Innovative Strategies,Online Media by Jim Tome on September 9, 2008
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The creativity of the current Apple campaign is undeniable.

The creativity of the current Apple campaign is undeniable. They only get better online when two ads interact in what is called companion ads.

If you spend any time online at news web sites, you may have noticed one of the newest types of online advertisements, the “companion” ad. Typically, a banner or masthead banner ad will interact with or even communicate to another ad on the web page, mainly those tall skinny ones you find on the side of the page, called skyscrapers.

Just today, I was over at CNN.com (where you see a lot of these) and noticed a pair of new companion ads from those masters of interactive and innovative advertising, Apple. This ad was a new one in the apparently never-ending banter between the “Mac” (actor Justin Long) and the “PC” (comedian John Hodgman), where the Mac calls down from the top of the web page to the PC who is down to the right side.

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So Simple, It Had Me Coughing Up My Cell Number Without a Second Thought

Posted in Innovative Strategies,Mobile Marketing by Jim Tome on September 8, 2008
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An idea so elegantly simple, you will find yourself drawn into its innovative idea.

Doubtless, you’ve left the home countless times on a sunny morning, only to be faced with a torrent of rain once you get to work. UmbrellaToday.com asks that you enter your zip code (presumably where you are now or where you’re going) and it predicts (we guess through some sort of web services feed) whether you’ll need an umbrella today.

Once reviewer on Lifehacker.com — our favorite source for all things geek — exclaims, “Despite its questionable usefulness, this [web site] deserves an award for simplistic practicality.”

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Smarter Marketing via Gaze Tracking & Location Detection

Gaze tracking is for real. Minority Report, any one?

Gaze tracking is for real. Minority Report, anyone?

As if The Minority Report wasn’t already a frightening glimpse of the Big Brother future with its crime prediction and eye scans that deliver targeted marketing on the fly, a new patent application from Philips Electronics would monitor what consumers are looking at as they view a retail store’s display window and then provide more information about what is being looked at via video displays or other methods.

Another application I’ve seen for this is tracking gazing trends for large groups of consumers. Presumably, one could test different layouts or displays to measure effectiveness of different presentations or even what times of the day or week are likely to make passers-by stop and look.

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