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		<title>What color is yours?</title>
		<link>http://organicmarketer.wordpress.com/2010/01/11/what-color-is-yours/</link>
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		<pubDate>Tue, 12 Jan 2010 03:38:47 +0000</pubDate>
		<dc:creator>Jim Tome</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[News Opinion]]></category>
		<category><![CDATA[Facebook bra color]]></category>
		<category><![CDATA[Facebook status updates bra color]]></category>
		<category><![CDATA[Internet meme]]></category>
		<category><![CDATA[slacktivism]]></category>
		<category><![CDATA[social media activism]]></category>
		<category><![CDATA[using social networks to build support]]></category>

		<guid isPermaLink="false">http://organicmarketer.wordpress.com/?p=108</guid>
		<description><![CDATA[The irony of Facebook&#8217;s latest meme &#8212; &#8220;what color is your bra (in [supposed] support of breast cancer awareness)?&#8221; &#8212; is that the entire thing was more or less a scam. Not scam as in a bad thing. No, it may have caused more than a few million Facebook members to collectively scratch their heads [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=organicmarketer.wordpress.com&amp;blog=3073942&amp;post=108&amp;subd=organicmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Special Olympics Targets &#8220;SM&#8221; in New Campaign</title>
		<link>http://organicmarketer.wordpress.com/2009/04/09/special-olympics-targets-sm-in-new-campaign/</link>
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		<pubDate>Fri, 10 Apr 2009 05:26:17 +0000</pubDate>
		<dc:creator>Jim Tome</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Innovative Strategies]]></category>
		<category><![CDATA[News Opinion]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[how to promote a cause online]]></category>
		<category><![CDATA[non-profit organizations]]></category>
		<category><![CDATA[non-profits using social media]]></category>
		<category><![CDATA[Special Olympics]]></category>
		<category><![CDATA[Spread the Word to End the Word]]></category>
		<category><![CDATA[the "r" word]]></category>
		<category><![CDATA[using Facebook Twitter YouTube to build support]]></category>

		<guid isPermaLink="false">http://organicmarketer.wordpress.com/?p=93</guid>
		<description><![CDATA[This past March 31st was a significant day for the Special Olympics, not only as the launch of their national campaign, “Spread the Word to End the Word,” but also in the way they&#8217;ve embraced social media to inform the public, attract and retain supporters and spur on advocates to spread the word (the right [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=organicmarketer.wordpress.com&amp;blog=3073942&amp;post=93&amp;subd=organicmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Who&#8217;s Stealing (or Stole) Your Brand?</title>
		<link>http://organicmarketer.wordpress.com/2009/03/31/whos-stealing-or-stole-your-brand/</link>
		<comments>http://organicmarketer.wordpress.com/2009/03/31/whos-stealing-or-stole-your-brand/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 04:06:48 +0000</pubDate>
		<dc:creator>Jim Tome</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Innovative Strategies]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[brand protection online]]></category>
		<category><![CDATA[namechk]]></category>
		<category><![CDATA[strategies to protect your brand names]]></category>

		<guid isPermaLink="false">http://organicmarketer.wordpress.com/?p=88</guid>
		<description><![CDATA[Came across a neat little web site this evening, namechk.com. Actually, I was invited on Facebook to become a Fan of the Facebook Page for namechk. So, being the curious type (and wondering why 55 others before me found this web site to be intriguing enough to become Fans), I checked (!) it out and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=organicmarketer.wordpress.com&amp;blog=3073942&amp;post=88&amp;subd=organicmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Why Copywriters are Worth More Than the Creative Director</title>
		<link>http://organicmarketer.wordpress.com/2008/12/19/why-copywriters-are-worth-more-than-the-creative-director/</link>
		<comments>http://organicmarketer.wordpress.com/2008/12/19/why-copywriters-are-worth-more-than-the-creative-director/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 14:59:28 +0000</pubDate>
		<dc:creator>Jim Tome</dc:creator>
				<category><![CDATA[Innovative Strategies]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[value of copywriting]]></category>
		<category><![CDATA[visual design]]></category>

		<guid isPermaLink="false">http://organicmarketer.wordpress.com/?p=84</guid>
		<description><![CDATA[Ah, that Seth Godin. While I don&#8217;t always agree with him (his recent blog about corporate brands invading social media like Twitter and Facebook seems misinformed &#8212; I&#8217;ve seen excellent results using these channels with some of my clients), he did have one posting about the value of smart marketing, or rather, copywriting. He was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=organicmarketer.wordpress.com&amp;blog=3073942&amp;post=84&amp;subd=organicmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Last Rites for Web 2.0? Quite the Contrary.</title>
		<link>http://organicmarketer.wordpress.com/2008/11/20/last-rites-for-web-20-quite-the-contrary/</link>
		<comments>http://organicmarketer.wordpress.com/2008/11/20/last-rites-for-web-20-quite-the-contrary/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 14:06:39 +0000</pubDate>
		<dc:creator>Jim Tome</dc:creator>
				<category><![CDATA[E-Mail Marketing]]></category>
		<category><![CDATA[Innovative Strategies]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[News Opinion]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Andrew Keen]]></category>
		<category><![CDATA[Clark Kokich]]></category>
		<category><![CDATA[innovation strategies]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web 3.0]]></category>

		<guid isPermaLink="false">http://organicmarketer.wordpress.com/?p=82</guid>
		<description><![CDATA[I read an interesting article this morning that was based on an interview with Clark Kokich, CEO of Razorfish, what might best be described as a new media integration agency. At the heart of the article was the need for innovation as we travel the path from familiarization and utilization of common Web 2.0 tools [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=organicmarketer.wordpress.com&amp;blog=3073942&amp;post=82&amp;subd=organicmarketer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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